
It was recently suggested that God Hates Reno define itself by hyperbole and the profane. If not in a direct manner, more so towards honesty, grittiness and healthy praise & skepticism.
With that in mind, the sophomoric phrase for the day about Reno’s new indoor/outdoor West Street Market is, “Holy fucking shit.”
I apologize to any readers who prefer their daily intellectual blog grit less gritty, however, you’d know exactly what I was talking about if you had seen the opening and attitude of the West Street Market as I did this last Saturday.
We as residents can criticize this town a lot. There’s perfectly good buildings sitting, rotting, boarded up along beautiful streets, projects and brainchildren of locals that get put through the gauntlet of social and legal issues, all contributing to a phenomenon known as “Reno Syndrome,” a sickness of unending symptoms of Reno’s plight that causes bad attitudes, poor decisions, destructive tendencies, boredom, taken-for-granted lifestyle, halted progress, and nonsensical policy.
Let me describe what the West Street Market has not and did not do as of this writing:
- It did NOT spend months, or years, talking about what it was going to do, it simply “Did.” If talk is cheap, Reno has the tendency to be one of the cheapest towns ever built.
- It did not just “Did,” (or “do…”), it didn’t do “Did” (or “do…”) prematurely. Many people, whether through anticipation or fallout of contributions, will open a project half-cocked. They promise you gold, they smile and say “Tin is better than nothing!” Then provide no tin.
- It did not create a temporary fix for a very permanent problem. The city council, people et al, community have witnessed enough dirt lots, parking lots and coats of paint over problems that I feel we’re not being fooled anymore. Sleight of hand might be a Reno tradition, but we can’t rely upon it.
- It is not declarative. Meaning, it can be anything it wants to be. Reno has commonly had this problem where (I feel that) because we are small, we must puff out our chest, stand on our car/property/hill/bike/club etc and forcibly DECLARE we are something. It falls roughly into the “talk is cheap,” category, however, what separates it is the walls and divisiveness it creates. If you staunchly, carved-in-stone, end-of-story ARE something, you are not flexible enough to change, to adapt, to overcome and survive. Which is an element in why I think Reno’s trends, scenes and talent die far too prematurely.
The West Street Market is both a trophy and a black eye of what Reno is capable of, and a glaring example of what it has a really hard time doing. Since we are surrounded by eight or less hours of travel to many major cities, somehow (and somewhy) we are expected to act “bigger.” This isn’t an unrealistic, unreasonable or unattainable goal, however, carbon-copy will never happen. First, we’re Reno. Second, we’re not anywhere else, which should be a good thing. It is a testament to what we’re capable of, which also blights what we’ve done wrong. We know HOW to do this, we just don’t. Which could be worth some further pondering at some point.
The history of the West Street Market is much like the rest of Reno, it has worn quite a few hats to justify its existence as a whole. Originally built as the farrier, cart and horse stables servicing the Ross Manor, it has seen more typical boarded up condemnation, a drag queen bar, storage, a smokey music dive and in its current inception, the new market. The market is joining the infamous dive bar the 5-Star Saloon, and La Beaujolais restaurant. One last opening required for stage one completion is the more permanent “urban market,” where the porn and sex toy store “The G Spot,” used to be. Currently this grocery/convenience store is located on the other side of the block facing Sierra street across from where the defunct downtown Longs Drug Store is.
When I walked into the West Street Market, I actually was more curious to go through the door of the Brickhouse Bakery. Don’t ask me why, it seemed the path of least resistance, though the market is designed to attacked from all angles if necessary. I found the Brickhouse Bakery fast-paced, filled with all sorts of baked goodies, coffee, familiar Reno faces (at least to me…), and running in that “…oh shit we just opened and oh shit this is a lot of people and just have to scramble..” method of doing business. Right next door with street access was the West Street Wine Bar, serving, you guessed it, wine!


Walking through the bakery finds us in a multi-use area, which I could assume is the nerve center for both access and possibility of the inside part of the West Street Market. There were permanent shops, Reno Envy outlet and Spirit of the Woods, and what seemed a less permanent artwork and a local produce stand, Great Basin Basket. There is also a deli, Earthly Delights, which needed some stocking and more interactive personnel. I’ll be very curious to see how this space is being utilized when the Market isn’t in grand opening mode. Seating? Multi-use? Events? The space sure is large enough, so I would hope it gets used even in slow times by people not wanting the same ol’, same ol’ that Reno has to offer for coffee and civilized sit-down leisure. Though the locations are unknown to me within the market, rumor has it that a few new vendors may appear next year, Jada’s Jewels, Nikos Greek Kitchen, Nutty Boy, and Silver Trends. Besides the Greek place, I can’t tell you what the nondescript names will offer the market.



Continuing the walk through to the back bar which I think was the Se7en Teahouse’s satellite location, which was busy doing what it does a stone’s throw (up and over a few buildings anyway) in tandem over on Arlington. . There is a stage set up where people are singing terrible Christmas music, and the well-decorated bar is tossing drinks and libations to the smiling, appreciative crowd.

Outside is probably the the most important and impressive part of what I noticed about the market. Where once I’ve seen drunken drag queens chundering their guts onto a disheveled blacktop parking lot years ago, is now a wonderfully poured-pad and well-lit enclosed courtyard area. At the grand opening event, it was packed with tents, vendors, people and information. The are isn’t huge, as the market itself isn’t vast real estate to begin with, but it could easily hold small, 20 tent events, get-togethers, weddings, dinners, concerts, etc. etc. etc. (You see where I’m going with this…).

Beyond that, there was a band and stage setup, the street was closed one direction to accommodate more quaint activities like folding table bowling (whatever the hell that was…) because Reno sometimes still shows its bra strap no matter how nice the dress is.
In quick summary, yes I was shocked and awed by the setup, effort and opening of the West Street Market. Though I’m also a natural skeptic, and not towards the market itself, it is by the people, proprietors and public as a whole. Already, I’ve heard whispers of “…just like San Francisco!” “….just like L.A.!”
To that I have to say, the larger are expectations are, the faster, harder and worse the fall. I warn you Reno, this place, as fantastic and much-needed as it is, is a privilege, not a right. To sound more like the school bus driver, you’d better behave. Don’t ruin it and instead contribute to it, keep your hands to yourself unless asked, and take responsibility for making it great, and it should serve us well for years. If you don’t go, criticize it, get bored with it, expect it to be 100% perfect and wonderful 100% of the time and simply cater to your every need, well sorry, it won’t work that way. It will end up going away, feeding the need to say, “Reno sucks, remember when we had that? They take everything away!”
I implore all of you, those that enjoy seeing the word “fuck,” once in a while, and those that believe this blog could be so much more refined and pleasant without it, to realize things like this will not last long if you don’t do something with it, about it and for it. The West Street Market is a huge win for Reno, I believe. I think the owners, organizers and City Council all deserve a HUGE sack of praise for Christmas since I feel this is almost a gift to this town.
If you haven’t stopped by yet, go over to the West Street Market. Its intent as being a primeir downtown location to shop, dine, drink, hang out and enjoy our town will be open seven days a week, with other events either enhancing or changing the scenery (hopefully) more often than not.
God Hates Reno sincerely thanks all involved for their effort, and we plan on doing some showcasing of the businesses inside soon.
- Gay Rodeo