Back in Black Rock. Pizza Company, that is.
The Black Rock desert has both negative and positive connotations to people. Some hate it because a huge, chaotic event occurs there that attracts freaks and artists. Some love it because they are freaks and artists. Others still don’t care about it one way or the other, and some like the area for it’s superb flatness and if you’re a dust lover, and from New York, well as they say, forgeddaboutit.
Black Rock Pizza Co. got it’s namesake from well, it being Nevada. In fact, the owners are really into Nevada as a whole. We’ll talk more about that later.

Dave and Linda Winchester own the joint, at 2855 N. McCarran Blvd #106, (a few doors east from the Raley’s in Sparks Mercantile center) and have done a fantastic job with it since it’s beginnings about five years ago. It started out with an expansive menu, with plenty of Nevada-themed pizzas, or just strange toppings to begin with. Sun dried tomatoes, pumpkin seeds, celery and dried cranberries just to name a few. Tempting patrons with purely Nevada names and places like “Carlin Trend,” and “Smoke Creek,” there’s no end to the Nevada worshiping you can do with your tongue.
Once you walk into the place you’re greeted with very friendly and professional food staff. Heck, even Dave and Linda will probably be there, and have no problems with bussing the tables or interacting with happy guests. Believe me, the guests are always happy. In fact, the food staff is seemingly happy too, because the same faces seem to be there every time I go in. That’s a rare thing in the foodservice industry.
The walls are hand-painted with a huge Tomato (sunrise/sunset?) atop Nevada hills, beaming a promise of something interesting, as well as other western-themed artwork. It apparently has inspired other artists, for hung proudly around the kitchen are crayon representations of people trying their best to be a part of the western-action in Black Rock Pizza Co.
There’s fine pizzas that will tempt your palette, such as “Chicken Springs,” and the “Red Headed Stranger,” offering wonderful combinations of the most interesting ingredients around. If you want a real bizarre flavor, try the “Poker Brown,” which is a nod to Chinese/Thai flavors and has won some attention nationally very recently.
As far as gourmet pizza is concerned, Black Rock Pizza Co. is almost certainly top brass.
Pizza isn’t the only thing they do well there. Among fine cheesecake for desert, there’s a spinach salad that’s nothing short of amazing called “Warm Springs Salad.” It consists of well, spinach of course, pine nuts, prosciutto, olive oil and aged Parmesan cheese. The healthy simplicity of it all makes you only feel like you’re expanding your waistline.
Ask about their selection of fine beers on tap while you’re at it. Drink them.
The other amazing thing that Black Rock Pizza Co. has going for it is it’s frequent visitor’s program known generically as “Royalty Rewards,” on a purple card. The more you eat, the better stuff you get in the mail. That includes free appetizers, even free pizzas. It’s WELL worth it, because not only do they tempt you back, they tempt you with free stuff. Postcards and mailers with fun games also are mailed to you, even funny emails telling you of the interesting things going on at the time.
My only complaint is there’s been no talk of expanding into an additional location around town. Which may be a smart move, considering the owners like to hang out, more square footage means more time and effort. Let me tell you though, I’d love to see one centrally located closer to downtown or south of town in the new developments towards Double Diamond. That means where ever you are, work or play, you’re close to a great pizza.
Hours are Sunday through Thursday, 11AM - 9PM, and Friday and Saturday 11AM - 10PM, and you can order to-go by calling 356-1771. They’ll also do a “Take and Half-Bake,” situation, where they undercook the pizza and let you cook the rest at home, since there’s separate licensing for actual take-and-bake pizza versus cooked (stupid legislators…). Want web action? Go here: http://blackrockpizza.com/
I have had few pizza experiences better than Black Rock Pizza Co. Appetizers, drinks and desserts are better than good, but their light way of cooking on thinner-crust pizzas with amazingly tasty and interesting ingredients are out of this world. Prices can be a little higher, between $8 and $17 a pie, but it’s gourmet pizza, folks. You want cheap crap? Go to Dominoes. Not that you would want to, right?
- Gay Rodeo









